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Personal Branding: Building & Marketing The Brand 'You'

Mar 10, 2026 12:30 PM to 01:30 PM
UCC 210

Registration Deadline: Mar 10, 2026 12:30 PM

Personal branding is the intentional process of establishing and promoting a distinct image, identity, and reputation for oneself. It involves showcasing your unique strengths, skills, values, and personality traits to stand out in your field or industry of interest. In our ever more interconnected world, personal branding plays a vital role in shaping how we are perceived, valued, and remembered in society and the marketplace. Today, personal branding is integral to professional success, with professionals leveraging social media and other digital platforms to showcase their skills, accomplishments, and unique value proposition. Attend this workshop to understand the origins of personal branding, important considerations in personal brand creation and tangible actions you can take to effectively build and market your brand!

This workshop is part of the Turning Academic Strengths into Career Skills series

Thinking about life after graduation can feel overwhelming, but Student Experience is here to help. This workshop series brings together Learning Development & Success, the Writing Support Centre, and Career Education to help you turn your academic strengths into career-ready skills. You'll learn how to manage your time, build strong resumes and cover letters, and develop a personal brand that highlights your professional identity. By the end, you'll have the tools and confidence to tackle your job search and take the next step toward your future.

Check out the other workshops in the series:

  • How to Prioritize Effectively - October 1, 12:30 p.m. (offered by Learning Development & Success)
  • Resume Writing - November 10, 1:30 p.m. (offered by the Writing Support Centre)
  • Cover Letter Writing - November 11, 1:30 p.m. (offered by the Writing Support Centre)